Top Ganesh Chaturthi Campaigns
Here are some famous Ganesh Chaturthi marketing campaigns by well-known brands:
- MG Motor
MG Motors celebrates Ganesh Chaturthi with its #OurEverydayVignaharta campaign, showcasing traffic police in challenging scenarios like heavy rain and chaotic traffic, highlighting their dedication. The festive video, set to dhol tasha beats, uses AI to recognize logistical challenges and honors the tireless efforts of traffic police.
- Pulse
Pulse Candy’s Ganesh Chaturthi campaign, crafted by artist Arun Nura and voiced by Shreyas Talpade, celebrates Lokmanya Tilak’s vision. The AI-driven video highlights Tilak’s efforts to unite people through the festival, fostering patriotism. The campaign, blending digital innovation and storytelling, featured a Ganesha idol made of 35,000 Pulse candies, distributed to underprivileged children post-festivities. The initiative reached over 2.5M online, engaging communities and enhancing cultural awareness.
- Zomato
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Zomato’s Ganesh Chaturthi ad spotlights a brother-sister duo who forget to bring Modaks. The younger brother panics, but his sister stays calm. Just in time, a Zomato delivery person arrives with Modaks, reassuring, “Enjoy the festival; we will bring sweets.” The ad playfully notes, “Modak is not the only sweet thing in this video.”
- Uber
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Uber India’s whimsical map features Lord Ganesh’s vahana, the rat(Musha), heading towards us with the joyful caption, “Aala re aala, Bappa aala!” Another campaign is about welcoming Bappa home here, Ajoba excitedly asks, “Happy with the Modak?” to which we reply, “Want More-ya!” A father-son duo prepares to welcome Ganesh Ji, saying they are ready to welcome Bappa.
- Parle Products
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Parle Products launched a Ganesh Chaturthi campaign with two ads. The first ad declares, “He is everywhere you look #HappyGaneshChaturthi.” The second ad is a photo series showcasing: Bringing Bappa Home, Setting The Stage, Everyday Celebrations, Power-packed Aartis, Farewell Party, and “It’s Not A Goodbye, It is See YOU Soon!” Each photo integrates Parle products, signifying their omnipresence during the festivities.
- Myntra
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Myntra’s Ganesh Chaturthi 2023 campaign highlights a heartwarming father-daughter bond. In the brand video, the daughter eagerly waits for her father, who arrives with a gift. As she molds a Ganesh idol, her dress gets muddy. Seeing her sadness, her father presents a new dress from Myntra, brightening her spirits and celebrating the festival with joy.
- Pizza Hut
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Pizza Hut celebrated Ganesh Chaturthi 2023 with a delightful campaign, blending tradition and indulgence. They wished everyone a #HappyGaneshChaturthi, filled with more modaks and pizzas, featuring a creative image of Lord Ganesha formed by the heat from a hot pizza. This playful twist reminded us that festivals are for joy, indulgence, and memorable moments with loved ones.
- McDonald’s
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McDonald’s celebrated Ganesh Chaturthi 2023 by creatively shaping their golden arches into Lord Ganesha, symbolizing happiness and overcoming obstacles. This innovative gesture showcased their commitment to cultural diversity and the festival’s essence, reminding us that joy and unity can be found in unexpected places.
- Tide
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Tide India celebrated Ganesh Chaturthi with the clever line: “Darshan hoge Bappa ke, daag ke nahi.” This wordplay highlighted the importance of spotless clothing for the festival. The campaign playfully reminded everyone that Tide ensures clean clothes, helping you look your best while seeking Lord Ganesha’s blessings.
- Burger King
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Burger King’s Ganesh Chaturthi 2023 post paid a respectful tribute with the line: “The king of burgers bows to the lord of modak.” This clever play on words showed reverence for Lord Ganesha with humor and humility. It emphasized finding inspiration and respect in the divine during the auspicious festival.
- Havells India
Havells India Limited launched the #HavellsKeDeva campaign, celebrating Ganesh Chaturthi’s joy with art and technology. An OOH campaign at Thane’s Majiwada Flyover features 100 designer fans forming a Lord Ganesha Idol. The campaign also includes a digital film showcasing a shadow art of Lord Ganpati, meticulously crafted using Havells appliances. Along with these activations, the brand has also launched #HavellsKeDeva contest in collaboration with Radio One and Radio City Maharashtra.
- Swiggy
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Swiggy’s Ganesh Chaturthi 2023 campaign delighted viewers with an animated video portraying Lord Ganesha’s journey from mischievous modak lover to sharing guru, aligning with Swiggy’s mission to spread happiness. Another campaign showcased the creative artistry of making a Ganpati idol using tissue paper, adding a unique touch to the festive celebrations.
- Hdfc Bank
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In HDFC Bank’s Ganesh Chaturthi campaign, they feature a debit card with a SIM shaped like Ganesha, symbolizing blessings. Their message is: “May Bappa credit more happiness and debit all your worries. Keep your interest in Aartis, Modak, and Celebration rising, and let good fortune compound in your life.” HDFC Bank wishes everyone a joyous #GaneshChaturthi.
- Red Label Tea
In the Red Label tea campaign for Ganesh Chaturthi, a man excitedly chooses a Ganpati statue, learning about the deity’s mouse companion from the knowledgeable shop owner. Realizing the shop owner is Muslim, the man’s initial hesitation melts after sharing a cup of tea, recognizing their interaction as a form of worship. He then decides to buy the statue.
- Reliance Smart and Reliance Fresh
In the Reliance Smart and Reliance Fresh campaign, children craft their own Ganesh statue using fruits and vegetables. They sing a unique song addressing various environmental concerns, making a heartfelt plea for intelligence and action to tackle modern issues and promote a cleaner, more mindful world.
- Tanishq
It sounds like a touching campaign by Tanishq for Ganesh Chaturthi, emphasizing gratitude and goodwill. Three elderly individuals, initially arguing over something, realize the value of a young woman’s timely help during COVID-19. They present her with a gold Ganesh idol as a token of appreciation, symbolizing harmony and gratitude during the festive season. And sends a message “An Ode to the Vighnahartas in Our Lives!”
- ICICI Lombard
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In ICICI Lombard’s Ganesh Chaturthi campaign, a child eagerly anticipates celebrating despite lockdown restrictions. Asking Ganesha, “Are you going to fight Corona?” They pledge to celebrate indoors, embracing the festive spirit while prioritizing safety. The message encourages following precautions for a safe #RestartRight with Lord Ganesh’s blessings during these challenging times.
- BMW
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In BMW’s Ganesh Chaturthi campaign, Lord Ganesh is creatively made using BMW car components, symbolizing divine presence in modernity. The message, “Gods have their chariots, you have yours,” from BMW Motorrad, wishes everyone a Happy Ganesh Chaturthi, celebrating the harmony of spirituality and technological prowess.
- Mercedes Benz
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In Mercedes Benz’s Ganesh Chaturthi campaign, Lord Ganesh is depicted creatively using Mercedes Benz’s headlight and logo. The message conveys wishes for prosperity, success, and a smooth journey to happiness, aligning with the brand’s ethos of guidance and excellence.
- Godrej Properties
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In Godrej Properties’ Ganesh Chaturthi campaign, Lord Ganesh is represented using elements of house planning, symbolizing a perfect future and the promise of a well-planned home. The message encourages embracing luck, happiness, and good fortune, inviting viewers to consider a home at Godrej Properties for their aspirations and dreams.
- CEAT Tyres
In CEAT Tyres’ Ganesh Chaturthi campaign, a driver seeks Ganesh Ji’s intervention when another motorcyclist overtakes him recklessly. Ganesh Ji advises that both need to improve as he is also on the phone, emphasizing safety. The campaign promotes safe driving with the message “Welcome the #SafetyGuruBappa,” urging everyone to keep focused on driving for a safe #HappyGaneshChaturthi.
- The Better India
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In Better India’s Ganesh Chaturthi campaign, they made 8 feet wide and 11.5 feet long, this beautiful mosaic portrait of Lalbaugcha Raja has been created by a team of 12, including 5 differently-abled women too. Led by Borivali’s Shrutika Shirke, the team took 40 hours to finish this portrait made using 36,000 paper flowers in six shades.
- Dunzo
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In Dunzo’s Ganesh Chaturthi campaign, a whimsical scene unfolds as someone sends an email to whimsical addresses like Ganesh@blessings.com and others, expressing joy with “Mo-dak dak karne laga.. Welcome home, Bappa!” alongside a picture of modak. The campaign celebrates the arrival of Lord Ganesha with humor and traditional sweetness.
- BookMyShow
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In BookMyShow’s Ganesh Chaturthi campaign, they showcase a creative Ganesh figure crafted entirely from movie theater seats booked on their platform. This unique representation celebrates the spirit of Ganesh Chaturthi with a blend of entertainment and reverence, symbolizing Lord Ganesha’s presence in every aspect of life, including leisure and festivities.
- JBL India
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In JBL’s Ganesh Chaturthi campaign, they feature a Ganesh ji sculpture crafted from JBL headphones, symbolizing the fusion of music and devotion. The message invites celebrants to drop the beat and dance joyfully, echoing the festival’s spirit with vibrant dhol vibes. It encourages everyone to share their favorite Ganesh Chaturthi song for a spirited celebration.
- Netflix India
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In Netflix’s Ganesh Chaturthi campaign, they cleverly promote festive cheer with the message “Modaks: Now Steaming,” aligning the traditional treat with their streaming service. Another campaign features a clip from “3 Idiots” where characters celebrate a modak, symbolizing excellence. Both campaigns creatively connect cultural celebration with modern entertainment.
- Kotak 811
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In Kotak Bank’s Ganesh Chaturthi campaign, they shared a playful message: “Ganpati Bappa More ya Savings ko matt karo ignore ya! We are always asking Bappa for more of this or more of that. It’s time to #celebrate what we have!” Encouraging gratitude for what we already possess, including financial stability.
- Blinkit
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In Blinkit’s Ganesh Chaturthi campaign, they share a heartfelt message: “Ganesh Chaturthi appears once a year, wins everyone’s hearts, and leaves you wanting more.” Celebrating the festival’s joy and the anticipation it brings.
- Paper Boat
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In Paper Boat’s Ganesh Chaturthi campaign, a child sneakily takes a modak prepared for Ganesh ji’s prasad. The campaign sends a nostalgic message: “Whether it was sneaking modaks or beating our sibling in a game, he always had answers to all our questions!” capturing the playful spirit of the festival.
- Yulu Bike
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In Yulu Bike’s Ganesh Chaturthi campaign, a Ganesh figure is created on a map using the routes covered. The campaign sends a message: “May the lord of wisdom guide you in the right direction, every step of the way. Wishing you all a very #HappyGaneshChaturthi,” emphasizing guidance and wisdom in every journey.
- Upstox
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In Upstox’s Ganesh Chaturthi campaign, an image of Lord Ganesha is crafted from the ups and downs of trade charts. The campaign sends a message: “May the Lord bless your charts with green and your trade with prosperity.” This emphasizes financial growth and success during the festive season.
- Flipkart
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In Flipkart’s Ganesh Chaturthi campaign, a person buys essential items like a Ganesh statue, modak, and aarti goods for the festival. The campaign sends a message: “It’s time to welcome the one who listens to everyone’s wishlist.” This highlights the convenience of getting all festive necessities from Flipkart.
- Voot
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In Voot’s Ganesh Chaturthi campaign, the play button transforms into Lord Ganesha, conveying the message, “Play non-stop entertainment baar baar! Aala re aala! Bappa ke saath entertainment bhi aala! Wishing you all a Happy Ganesh Chaturthi!” This campaign blends festive cheer with endless entertainment.
- Asian Paints
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In Asian Paints’ Ganesh Chaturthi campaign, a new house welcomes its first member, Lord Ganesha, as per tradition. The message reads, “May ‘Har ghar ke pahle member’ bless us with wisdom and good luck, and keep our homes safe. Asian Paints wishes everyone a Happy Ganesh Chaturthi.”
- Symphony
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In Symphony’s Ganesh Chaturthi campaign, a Ganesh statue is creatively made from a Symphony air cooler, with the trunk depicted by the air flow. The message reads, “May Lord Ganesha enlighten your lives with the warmth of love and positivity. Heartwarming greetings of Ganesh Chaturthi from Team Symphony!”
- Dalmia Cement
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In Dalmia Cement’s Ganesh Chaturthi campaign, a Ganesh statue made from house structures conveys, “Turn your dreams into reality with Bappa’s blessings.” The message encourages starting the construction of your dream home with Ganpati’s auspicious blessings. Dalmia Cement wishes everyone a #HappyGaneshChaturthi.
- Prime Video
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In Prime Video’s Ganesh Chaturthi campaign, we see Shah Rukh Khan from a movie scene, joyfully celebrating and dancing during the festival. The vibrant visuals and festive spirit capture the essence of Ganesh Chaturthi, spreading cheer and excitement.
- Amul India
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Amul India celebrated Ganesh Chaturthi 2023 with a heartfelt message: “Welcome Bappa into your hearts and homes with the magic of Amul. Wishing you a happy Ganesh Chaturthi that is pure in its very essence.” This beautifully aligned with the festival’s sentiment of purity and devotion, highlighting Amul’s iconic dairy products.
- Bharat Matrimony
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In Bharat Matrimony’s Ganesh Chaturthi campaign, they address common challenges in married life like lack of trust, communication, and respect as “Vighnas”. Their message resonates: “This Ganesh Chaturthi, may Lord Ganesha help you overcome all the Vighnas and bless you with a happily ever after.” It aims to inspire couples to seek divine guidance for resolving issues and nurturing stronger relationships.
- Bank of Baroda
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In Bank of Baroda’s campaign for Ganesh Chaturthi, a statue of Lord Ganesha is depicted centrally, with the message: “DANCE, REJOICE & CHEER BECAUSE LORD Ganesha IS HERE. WISHING YOU & YOUR FAMILY HAPPY Ganesh CHATURTHI.” This celebration emphasizes joy, unity, and the auspicious presence of Lord Ganesha, spreading festive cheer to all.
- Akasa Air
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In Akasa Air’s Ganesh Chaturthi campaign, a passenger aboard a plane gazes out of the window to behold a cloud formation resembling Lord Ganesha. The message “Skyful of blessings to you and your loved ones” accompanies this serene view, symbolizing divine blessings and wishing prosperity to all during the festive season.
- Oral B
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In Oral B’s Ganesh Chaturthi campaign, a statue of Lord Ganesha with a prominent tusk holds an Oral B toothbrush. The message conveyed is “ORAL CARE, EKDANT AT A TIME,” emphasizing dental hygiene alongside the auspicious celebrations of Ganesh Chaturthi.
- ENO
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In ENO’s Ganesh Chaturthi campaign, they encourage enjoying modaks freely with the message: “Ek do teen chaar, Mann bharkar modak khaao yaar! Paanch che saat aath, Acidity ko hum de denge jawab!” They depict making a Ganesh idol using modaks, reassuring viewers not to worry about acidity and indulge in as many modaks as they like.
- Tata Binge Play
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In Tata Binge Play’s campaign, movie characters like Ranveer Singh from Padmavat and others celebrate Ganesh Chaturthi, embodying the festive spirit with joy and positivity. They emphasize the blessings of Lord Ganesha bringing binge-worthy moments to life.
- Cartoon Network
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In the Cartoon Network campaign, beloved characters like Tom and Jerry, Starlight, and the Powerpuff Girls wish everyone a #HappyGaneshChaturthi. They humorously attempt to eat modaks, spreading festive cheer and joy. The message encourages viewers to enjoy the celebrations with an abundance of modaks throughout the day.
- Anthinaturals
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In Anthi Naturals’ campaign, they send a message: “Happy Ganesh Chaturthi to all! May the divine blessings of Lord Ganesha fill your life with joy, prosperity, and good health.” They creatively depict Ganesha using their natural herb products.
- Unischolars
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In UniScholars’ Ganesh Chaturthi campaign, they emphasize embracing the blessings of wisdom and success, aligning with Lord Ganesha’s attributes as the god of wisdom and success. Their message: “Embrace the blessings of wisdom and success on this auspicious day!” #GaneshChaturthi #UniScholars
- Pogo Tv
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In Pogo’s Ganesh Chaturthi campaign, Chota Bheem and the people of Dholakpur face a tough problem. Someone reminds them that Ganpati is with them. They pray, and Ganpati appears to solve their issue, reinforcing the theme that they are never alone with Ganpati by their side. #ChotaBheem #GanpatiBlessings
- Discovery Kids
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In the Discovery Kids campaign, beloved characters like Mr. Bean and Krish from Roll No 21 come together to wish everyone a joyful Ganesh Chaturthi. They cheerfully declare, “Bappa aye, Khushiyan saath laaye!” spreading happiness and festive cheer to all. #HappyGaneshChaturthi #DiscoveryKids
- Tata Motors
In Tata Motors’ Ganesh Chaturthi campaign, a family new to the area prepares for the festival’s culmination. A boy wishes for his whole family to be together. As they head for the immersion, he spots his extended family arriving in a Tata Motors vehicle. Overjoyed, they celebrate Ganesh Chaturthi together. #TataMotors #FamilyTogether
- Berger Paints
In Berger Paints’ campaign, a poor boy is shunned while trying to celebrate Ganesh Chaturthi. Determined, he spends all his money at a sculptor’s shop but is turned away. Using Berger Paints, he creates a beautiful Ganesha painting on a white cloth. His friends join him, celebrating the festival with joy and inclusivity, showcasing the true spirit of Ganesh Chaturthi. #PaintYourImagination
- Smart Bazar
Smart Bazar’s campaign features a bullied overweight boy who creates a Ganesha mask using Smart Bazar products. Confronting his bullies, he declares, “Jab woh hum mein antar nahi karte toh hum ek dusro mein kyu antar kare?” The bullies realize it’s wrong to insult God, promoting the message of inclusivity and kindness. #AcchaiKaShreeGanesh
- Mankind Pharma
Mankind Pharma’s Ganesh Chaturthi campaign during COVID-19 highlights family bonds and inclusivity. Amidst the pandemic during the Ganesh Chaturthi, parents prepare food for their doctor son who can’t come home. A Muslim police officer arrives for passport verification and is warmly invited to eat with them. They tell him to consider their home his second home if he can’t celebrate Eid with his family, emphasizing “Khushiyan baatne se badhti hai!” #HappyGaneshChaturthi
- Skoda
Škoda India’s campaign for Ganesh Chaturthi celebrates 150 years of tradition and the lord of beginnings. It showcases Indian women dressing in traditional attire, dancing to drums, and eagerly awaiting Lord Ganesha’s arrival. As the Ganesh statue arrives on top of a Skoda car, everyone celebrates with joy and fervor, seeking blessings for all their journeys ahead. #GaneshChaturthi
- National Geographic India
A National Geographic documentary captures Mumbai’s iconic Ganesh Chaturthi, showcasing every essence from the festival’s start to the grand sea immersion. Witness the giant deity statues carried by tens of thousands of devotees, highlighting the vibrant spirit and unity as people of all ages gather for the grand bhasan.
- Gemini Cooking Oil
Gemini Sunflower Oil’s “Iss Saal Har Ghar Pandal” campaign encourages safe Ganpati celebrations at home during COVID-19. Consumers can scan a barcode to receive a discount on eco-friendly Ganpati idols, delivered to their homes. Supported by celebrities and influencers, the campaign emphasizes safety and maintaining festive spirit, with a voiceover by Piyush Mishra.
- BBC Studios
BBC Studios’ Ganesh Chaturthi campaign captures Simon in Mumbai, witnessing the grandeur of the festival. He observes a giant statue of Ganesh, among many others, being carried to the sea for immersion. The campaign highlights the vibrant celebration, culminating with tens of thousands of people attending the Ganesh Visarjan.
Conclusion
The blog showcases various brands leveraging Ganesh Chaturthi to connect with their audiences through creative campaigns. These brands effectively blend tradition with modernity, using innovative concepts like AI, digital storytelling, and product integration to celebrate the festival. Whether through heartfelt narratives, playful wordplay, or symbolic imagery, each campaign reflects the spirit of Ganesh Chaturthi while aligning with the brand’s identity. The common thread across these campaigns is the celebration of cultural values, unity, and joy, demonstrating how brands can resonate with consumers during significant festivals by tapping into shared traditions and emotions.
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