Glossary Inner - Noboru World

AI Chatbots

Definition An AI chatbot is a computer program that simulates conversation with human users, using a....

Audience

Definition An Audience is a defined group of people who are most likely to be interested in a partic....

Ad Blocking

Ad blocking is an act of preventing ads from appearing on the website....

A/B Testing

A/B testing is comparing two alternatives of a web page or an app to arrive at the same conclusion.....

Account Based Marketing

Account-based marketing is the art of direct marketing to best-fit, high-value accounts.....

Ad Fatigue

Ad Fatigue happens when users see your ad too many times, so they lose interest in....

Ad Group

Ad Group refers to more than one ad created for the same target.....

Ad Rank

Ad Rank is a metric that indicates on which search results page the ad is shown relative to other ad....

Ad Servers

An Ad Server is a piece of advertising technology used by publishers, ad agencies, ad networks to ma....

Ad Space

Ad Space is the place on the website where the ads will be displayed for online advertisements.....

Ad Targeting

When an ad is placed in a specific place or for a specific audience for promoting visibility, it is ....

Adsense

AdSense is a free-of-charge service from Google for website publishers who want to earn money by dis....

Affiliate Manager

An affiliate manager is an individual who takes care of managing online affiliate publishers for adv....

Affiliate Marketing

Affiliate marketing is an advertising model in which affiliates earn commission for generating more ....

Ad URL

Definition An ad URL refers to the web address or link directing users to an online advertising or p....

Attribution Modeling

Definition Attribution modeling is analysing and assigning credit to different touchpoints in a cust....

Affiliate Network

Definition An affiliate network is a group of companies that finds affiliates for the brands to prom....

Affiliate Merchant

Definition Affiliate merchant refers to the individual who taps the affiliate network to increase sa....

Agency Balanced Scorecard

Definition The agency-balanced scorecard is a performance management tool that measures and tracks a....