Terms starting with M

Definition A marketing vision is a forward-looking statement that describes the long-term aspiration....

Definition The percentage of a market’s total sales that is earned by a particular company over a ....

What Is Marketing Communication? Marketing communication uses various tools and strategies to promot....

Definition A marketing funnel is a model businesses use to visualise the journey a potential custome....

Definition A marketing KPIs also known as Key Performance Indicators is a measurable value that trac....

Definition The marketing mix is the set of marketing activities that a firm may use to pursue its ma....

Definition Marketing benchmarking can be defined as the process of comparing and evaluating a compan....

Definition Marketing automation is using software to automate repetitive marketing tasks and workflo....

Definition A marketing calendar is a schedule of planned marketing activities, such as campaigns, pr....

Definition Marketing channels are a path through which products or services are moved from the manuf....

Definition A marketing cloud is a software platform providing businesses with a suite of marketing t....

Definition Marketing intelligence is the process of gathering and analysing data related to a compan....

Definition Marketing operations can be defined as optimising, streamlining, and managing an organisa....

Definition Marketing planning is the process of creating a roadmap for achieving marketing goals and....

Definition A marketing strategy refers to a company’s overall plan for promoting and selling i....

Definition Marketing technology is the use of technology to support marketing activities and process....

Definition A marketing technology roadmap is a strategic plan that outlines the technology initiativ....

Definition Media buying is purchasing the advertising space or time on various media platforms to re....

Definition Media mix refers to the combination of different communication channels and platforms a c....

Definition Media planning strategically selects and optimises media channels to deliver advertising ....

Definition Media selling is selling advertising space or time on various media platforms to advertis....

Definition A minimum viable product (MVP) is the most basic version of a product with enough feature....

Definition Mobile marketing is using mobile devices such as smartphones and tablets to promote produ....

Definition Product market fit is when a product or service satisfies a strong market demand or solve....

What Is Market Cannibalization? Market Cannibalization means decline in sales that a company faces d....